The Box: a new life for a formerly abandoned hotel in Riccione, Italy

The Box: a new life for a formerly abandoned hotel in a seaside Italian town [DRAFT]

Words Mariana Bettinelli

In the center of the Italian seaside town of Riccione, the Hotel Sixty was left abandoned for 9 years. Following an eight-month renovation, Marianna Chiaraluce and Alfredo Monetti of branding and strategy firm Hospitality Mood, gave a new life to the abandoned hotel as The Box.